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Conversion rate optimization (CRO) is one of the most critical strategies for maximizing the effectiveness of your digital marketing efforts. It involves making deliberate changes to your website and marketing funnels to increase the percentage of visitors who complete desired actions, such as making a purchase, signing up for a newsletter, or filling out a contact form. In this post, we’ll explore why CRO is essential for business growth, key techniques, and best practices that will help you improve conversions and drive measurable results. What is conversion rate optimization (CRO)? At its... read more