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Data analytics has become the backbone of modern marketing Businesses now have access to vast amounts of data about their online activities, from website traffic to social media engagement. The challenge is transforming this raw data into actionable insights that can improve marketing campaigns, enhance customer experiences, and ultimately drive better results. This post will explore how data analytics can be leveraged to optimize your marketing efforts, drive more efficient campaigns, and generate measurable outcomes. What is data analytics in marketing? Data analytics refers to the... read more